Watson Blog

Watson Blog

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A Guide to Personalized Nutrition in 2020

Published on Aug 29, 2019

The landscape of personalized nutrition has been changing fast as companies explore new strategies to connect with consumers and new technologies to better customize their experience. Food and beverage manufacturers pursuing personalized nutrition platforms now find themselves in the company of tech investors who are also seizing this opportunity—with more than $150 million1 invested so far. Read on to learn what personalized nutrition will look like in 2020.

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Emerging Trends in Center-Aisle Bread

Published on Aug 27, 2019

This year’s International Baking Industry Exposition (IBIE) has over 100 sessions, international attendees, and even virtual reality tours of industrial bakeries around the world. Here’s a sneak preview of the emerging trends in center-aisle bread we expect to learn more about at IBIE.

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How to Build Consumer Trust in the Food Industry

Published on Aug 20, 2019

According to a recent survey by The Center for Food Integrity, only 33% of consumers have strong confidence in the safety of their food, down from 47% the prior year.1 Consequences of this perception can include consumers rejecting certain types of products and seeking out alternative (sometimes unreliable) sources of information to learn more about their food. Here we outline the top strategies for building trust with consumers.

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2019 Nutrition Trends for Active Adults: What They Are and Why They Matter

Published on Aug 16, 2019

The new active lifestyle consumer is keeping food marketers on their toes. This growing consumer segment has different nutrition interests than mainstream and sports nutrition consumers. And these predominantly affluent consumers are willing to pay for the products they want to support their active lifestyles. From no and low sugar hydration to on-the-go plant protein, let’s take a look at this year’s nutrition trends for active adults.

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Dairy: A Food Group of Concern

Published on Jul 25, 2019

Due to a gradual shift in eating patterns, many Americans are no longer consuming the recommended amounts of dairy to meet their calcium and vitamin D needs. Learn why dairy has become a food group of concern—plus explore the best sources of dairy, the recommended intakes for every age, the top health benefits of dairy, and tips on adding more dairy to the diet.

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Nutrition Label Unit Changes -- And the Reasons Behind Them

Published on Jul 25, 2019

One of the many recent nutrition label changes underway is the change in units for four nutrients—vitamin A, vitamin D, vitamin E, and folate. Here’s a quick guide to how these units are changing and the reasons why.

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How Does the Spray Drying Process Work?

Published on Jul 25, 2019

Spray drying has been used in the food industry for about 150 years and is responsible for creating some of the most essential ingredients and products in the food industry today—such as milk powder, instant coffee, and powdered flavors. Learn the key steps in the spray drying process, the top benefits of this process, and the variables you should know for creating the perfect powder.

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Top Trends in Women's Health and Nutrition for 2019

Published on Jul 23, 2019

How are 2019’s food and beverage trends like oat milk, MCTs, and probiotic cereal influencing women’s health and nutrition? Learn which nutrition trends women are embracing and why—plus the latest nutrient and calorie recommendations for women at every age.

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A Guide to Winning in the ESports Market in 2019

Published on Jul 18, 2019

This is the year the global eSports market will surpass $1 billion in revenue. Prize money is high at the top eSports competitions, and so is viewership. Learn how manufacturers of foods, beverages, and nutritional supplements can tap into this fast-growing market. Here we cover the top eSports events, corporate sponsorship opportunities, and the kinds of products that can support gamers’ unique needs for sustained energy and focus.

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How Major Manufacturers Are Targeting Gamers (with Real-World Examples)

Published on Jul 17, 2019

From sponsoring eSports events to formulating products just for gamers, learn how major food and beverage companies like Mars, Kellogg’s, and PepsiCo are engaging with the eSports market—including their strategies for connecting with gamers and the types of products they’re selling.

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Why Taurine Should Be Added to Grain-Free Pet Food

Published on Jul 2, 2019

Last year, scientists made a connection between a rare disease that had begun showing up in dogs—taurine-deficient dilated cardiomyopathy—and grain-free dog foods. But unlike cats, for example, dogs can synthesize their own taurine. So what’s going on here? Learn why veterinarians are calling for manufacturers to fortify their dog foods with taurine and why taurine is so essential for pets.

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Vitamin D: A Quick Guide to This Nutrient of Concern

Published on May 15, 2019

With the new nutrition label regulations, we’re looking at big changes in vitamin D labeling—including mandatory nutrition labeling and a doubling of the Daily Value. Although the “sunshine vitamin” can be produced in the skin with sufficient sun exposure, lifestyle factors like less time outdoors and widespread use of sunscreen mean that Americans are struggling to get enough vitamin D. Read on to learn how much vitamin D we actually need, the best food sources, and which labeling changes impact this nutrient of concern. 

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Iron: A Quick Guide to This Nutrient of Concern

Published on May 13, 2019

Here’s everything you need to know about the best sources of iron, how much iron we actually need, and how to label iron under the new nutrition label regulations

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Vitamin C is Now a Voluntary Label Nutrient--Here's Why

Published on Mar 28, 2019

While food and beverage manufacturers are gearing up for the new nutrition label compliance deadlines, many still have questions about why these changes are even necessary. Here we discuss why the FDA has decided to change the labeling status of vitamin C from mandatory to voluntary—even though vitamin C has been identified as an underconsumed nutrient in America.

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Potassium: The Essential Guide to this Nutrient of Concern

Published on Mar 25, 2019

Did you know that the vast majority of Americans are not consuming adequate amounts of potassium? Less than 2% are meeting the recommendations for potassium,1 and the average intake is only 55% of the recommended amount.2 Since potassium helps regulate things like heartbeat and blood pressure, it’s no wonder the FDA is making potassium a mandatory label nutrient on the new nutrition label. Here’s everything you need to know about this vital nutrient.

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The Time is Now for Bakery to Make a Comeback

Published on Mar 21, 2019

According to IRI data, 2018 was another lackluster year for the bread category with dollar sales up only 0.6% and unit sales down 1.6%.1 But bakery has traits that consumers are looking for—like fresh, convenient, high fiber, and whole grain—so what’s going on? The time has come for a turnaround in bakery. Frozen foods did it, and bakery can, too. Here’s how.

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The Beauty of Biotin

Published on Jan 23, 2019

Biotin is a stable B vitamin that functions in the metabolism of macronutrients such as proteins, carbohydrates, and proteins. Other names for biotin include vitamin B7, vitamin H, or coenzyme R. Biotin is a coenzyme involved in the creation of nucleic acids and fatty acids. Additionally, biotin is an important factor in the creation of fats, specifically for adequate fat production in the body. Even though biotin is responsible for the production of fat, it is not stored in the fatty tissues. In fact, biotin is a water soluble vitamin, nontoxic, and excreted from the body. Low biotin intake causes an adverse effect of fat metabolism. (1).

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High Five For Fiber

Published on Jan 21, 2019

The United States population consumes well below the recommended amounts of fiber (1). The 2015-2020 Dietary Guidelines has recognized dietary fiber as a nutrient of public health concern (2).

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The Current State of the Bakery Industry

Published on Jul 9, 2018

Here's a look at everything you need to know about what’s happening right now in baking—from spinach bread to charcoal croissants to crackers that resemble Swiss cheese. 

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Living with Celiac Disease

Published on May 1, 2018

The first time I came across someone with Celiac disease was in college on a night out to a restaurant. I never heard of the disease and I rarely ever heard about gluten-free food. So as we were ordering food, hearing someone say they couldn’t eat most things on the menu was surprising to me, even a little annoying, because I couldn’t understand why it was such a big deal. However, when I learned how painful and demoralizing it can be to have Celiac disease, it really made me rethink how important it is to for the victims to have food that is good for them to eat.

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What's New in Center Aisle Baking in 2018?

Published on Feb 5, 2018

Did you know that in the past four years, the grocery store perimeter has experienced a growth rate of more than double that of the center of the store, with a CAGR of 3.8% for the perimeter, compared to 1.8% for the rest of the store?1 Amazon’s purchase of Whole Foods and subsequent price cutting initiative in fresh foods indicates strong awareness of this trend.

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The Role of Enzyme-Based Dough Improvers in Bakery Products

Published on Oct 18, 2017

What’s in a loaf? A basic loaf of bread contains four ingredients: flour, water, yeast, and salt.1 But if we stop there, we’ll have a European-style bread that goes stale in a day.2 Bread that is mass produced and distributed needs a little help from food science to achieve machining tolerance, volume and texture consistency, and delayed staling.

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Rising Trends: Emojis

Published on Aug 7, 2017

You’ve seen them everywhere, those wide array of emotions on little yellow faces winking or laughing up at you. They are the craze right now and they are making their way into baking.

Emojis are a great start if you are looking for something new to revamp your products.

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Ascorbic Acid: The Dispute

Published on Aug 4, 2017

Ascorbic Acid, or more commonly known as Vitamin C, is naturally found in citrus fruits and many vegetables. It is considered an antioxidant.