Marketing Blog

Marketing Blog


12 Top Flavors in Breakfast Cereal for 2019

Published on Dec 14, 2018

Since John Harvey Kellogg first invented corn flakes in 1894 as a health food for his patients, breakfast cereal options have expanded exponentially—and into a $37.4 billion global market!1 Breakfast cereal is a staple food that can easily evolve with the times by incorporating trends in food and nutrition. Innovations like new grains, inclusions, fortifications, and especially flavors, will keep consumers coming back for more.


Recent Posts On Pet Food Trends

Published on May 2, 2018

So far in 2018, we've added a lot of exciting new content on the subject of Pet Food Trends. This includes multiple blog posts on everything from functional foods for pets to Edible Glitter™ for dog treats to the rise of grain and gluten free pet foods. We've also published a 16 page E-Zine which incorporated all of these posts into an easy to read format. Continue reading for excerpts of these posts and a link to our free E-Zine.


How Gluten-Free Living is Impacting the Food & Beverage Industries

Published on Jan 25, 2018

A strong appetite for foods that are thought to be “healthy” or “clean” has been fueling gluten-free product sales for years. People suffering from celiac disease—an autoimmune disorder that in which consuming gluten damages the small intestine—make up the core of the gluten-free foods market, but health-conscious consumers have also embraced the gluten-free lifestyle. According to the consumer data group Euromonitor, worldwide gluten-free food sales grew to $3.5 billion in 2016, up from just $1.7 billion in 2011. By 2020, the group expects the market to reach $4.7 billion.1


Is Grocery Shopping Going Digital?

Published on Jan 23, 2018

In today’s digitally connected world, the way consumers shop—for everything from cars and homes to food and personal care items—seems to be in constant flux. As online and mobile shopping technology has been refined, doing the regular grocery shopping online from the comfort of your home or mobile device has become ever more appealing.

7 Things Food Manufacturers Can Do to Reduce Food Waste

Published on Oct 27, 2017

Food waste occurs when a food that could be consumed but isn’t—whether due to spoilage, premature discarding, loss in transit, improper storage, or buying practices. Some examples of food waste might include tomatoes that fall off the tomato truck in transit, a carton of tomatoes that spoils because of improper storage or overbuying, and excess food purchased and discarded by consumers.


Plant-Based Meals: Passing Trend or the New Norm?

Published on Oct 26, 2017

Consumers seem more interested than ever in finding ways to reduce their consumption of meat and dairy. Five percent of American grocery shoppers were following a vegetarian diet in 2016, while 2% were on a vegan diet and 2% were avoiding dairy, according to A. Elizabeth Sloan in her Food Technology magazine article about the top ten trends for 2017.


Fortified Toddler Milk: A Recipe for Success

Published on Oct 25, 2017

Did you know that a toddler is more active than at any other point in life, averaging 2,368 steps per hour? Optimal nutrition is the foundation for this period of growth and activity. Though they’re not babies anymore, their nutrient needs are still different from those of older kids or adults.


4 Considerations when Evaluating Spray Drying for Product Development

Published on Oct 19, 2017

Did you know?

Though the patent for spray drying dates back to 18721, the technology wasn’t widely used until World War II when eggs, ice cream, and cheese were spray dried for use in army rations2.


What Millennial Parents Want from Children's Food Products

Published on Aug 4, 2017

Millennials, we all know, are today’s influencers. For years, they’ve been characterized as young, unattached, and all of the descriptors that go along with those two qualities—narcissistic, entitled, self-centered. But believe it or not, they’ve grown up and are now having children of their own. According to Barkley’s Millennials as New Parents1 study, there are 10.8 million households with children whose parents are millennials. Four out of five of the 4 million babies born in the US each year are being born to millennial parents. Millennials are driving a new baby boom. 


3 Factors Driving Growth in the Specialty Foods Industry

Published on Jun 20, 2017

Sales of specialty food and beverages reached $127 billion, climbing 15% between 2014 and 2016. Simultaneously, specialty beverage sales, which account for 18% of the total specialty retail market, increased 24% to reach $10.5 billion, according to the SFA's 2017 State of the Industry report1, produced with research firm Mintel. Specialty food represents nearly 15% of all food sales at retail.

Blake Powers

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