Skip to main content

Marketing Blog

View the Marketing Blog posts

George Glass

Recent Posts

How Blockchain Technology is Simplifying Produce Recalls

Published on Oct 11, 2018 By: George Glass

Food traceability in the event of a recall is notoriously slow. The “one step forward, one step back” approach relies on a mix of paper records and various computer systems that can’t communicate with one another. By using the blockchain to integrate this data, Walmart demonstrated it could reduce the time to trace the source of a food from nearly seven days to 2.2 seconds.1

Read More

2018's Most Notable Pizza Trends

Published on Oct 8, 2018 By: George Glass

Any way you slice it, 2018 is shaping up to be a strong year for frozen pizza. Growth was reported for all top ten companies, as well as for newcomers like CAULIPOWER. Key trends grabbing consumers’ attention include better-for-you pizzas, crust and topping innovations, an expansion of clean label, and more.

Read More

Tags: food

The Latest and Greatest Snack Trends for 2018 and Beyond

Published on Oct 3, 2018 By: George Glass

The snackification of meals is fundamentally changing the snack foods industry. With multiple snacking occasions per day and the rise in snacks replacing meals, consumers’ expectations in snacks have expanded beyond indulgence and satiety. This year’s snack trends include a new health focus, new ingredients, and some serious flavor exploration. 

Read More

Tags: food

Convenience is King with Single Serve Beverage Powders

Published on Aug 30, 2018 By: George Glass

Coffee pods continue to be the fastest growing category in coffee, with instant coffee mixes close behind.1 Consumers are loving today’s options for making their own single-serve beverages—including pods, stick packs, flavored water drops, and even dry beverage pouches that dissolve in water.

Read More

Tags: beverage

5 Insights on the Ready-to-Drink (RTD) Beverage Market

Published on Aug 29, 2018 By: George Glass

Investors may be jittery, but not over ready-to-drink (RTD) coffee and tea! Learn why Inc. is calling RTD coffee and tea “one of the best industries for starting a business,” and how RTD beverages are evolving to meet the demands of today’s health-conscious consumers through natural energy, reduced calories, and more.1

Read More

Tags: beverage

What Manufacturers Need to Know About the Proposed Microplastics Ban

Published on Aug 28, 2018 By: George Glass

You may have heard that plastic microbeads in personal care products and cosmetics have been banned in the United States, Canada, and the United Kingdom in an effort to curb ocean pollution. But did you know that some scientists are now calling for a global ban on glitter? These festive, sparkly bits of fun become particularly problematic when washed down the drain—the ultimate fate of products like face and body glitter. (Learn about environmentally-safe glitter here). 

Read More

Tags: Edible Glitter

The Essential Guide for Selecting a Custom Nutrient Premix Supplier

Published on Jul 18, 2018 By: George Glass

Functional foods and beverages—those that provide benefits beyond basic nutrition—are big business these days as consumers increasingly expect their food to “do more” for them. According to the International Food Information Council (IFIC)1, the category includes dietary supplements and vitamins, energy and sports drinks, and foods fortified with nutrients and probiotics—and it is growing rapidly. In fact, the category generated worldwide sales of $258.8 billion in 2014 and is expected to top $377 billion by 2020.2 

Read More

Tags: Custom Nutrient Premix

Pet Food Trend: Home Meal Delivery for Dogs

Published on Jul 16, 2018 By: George Glass

Pet home meal delivery providers, like Ollie, NomNomNow, and The Farmer’s Dog, are offering a compelling value proposition—pet food that is fresher, customized, tastes better, and is delivered straight to your door. 

Read More

Tags: pet food

How Frozen Foods Made a Comeback

Published on Jul 11, 2018 By: George Glass

Have consumers finally stopped giving frozen foods the cold shoulder? Frozen meals and appetizers are experiencing their highest growth in five years. Clean label reformulations, updated packaging, and innovative products are some of the strategic efforts being made by manufacturers to make frozen foods cool—even to millennials.

Read More

Tags: food labeling

Sports Nutrition Trends Worth Watching

Published on Jul 5, 2018 By: George Glass

The U.S. remains the global leader in sports nutrition products in terms of sales and is responsible for more than one-quarter of last year’s new product launches.1 There is no doubt that sports nutrition has gone mainstream, indicating a bright future for sports nutrition companies. This year’s trends include a focus on plant proteins, exercise recovery, magnesium, and more.

Read More