Marketing Blog

Marketing Blog


The Top 5 Health Benefits Consumers Want from Foods in 2019

Published on Jul 16, 2019

Better-for-you foods continue to proliferate as food companies vie for the attention of increasingly health-conscious consumers. It’s become such an expectation that in some categories, you face a competitive disadvantage if your product line isn’t "better for you" in one way or another. But what are the health benefits consumers are looking for today? Are your products delivering the right ones? And how are current food and diet trends influencing consumer perceptions of what’s healthy?


Sustainability Is Not Just a Passing Trend - Here's Why

Published on Jul 9, 2019

With 66% of global consumers willing to pay more for sustainable brands,1 it’s no wonder the food industry has started paying attention. Both Mintel2 and Innova3 identified sustainable food as a key trend for this year. Learn how manufacturers are responding to consumer preferences for sustainable products, explore the top sustainable food trends, and see what's next for sustainable foods.


How Food and Beverage Manufacturers Can Level Up in the eSports Market

Published on Jul 1, 2019

The esports market, forecast to reach $2.17 billion by 2023,1 has become a global phenomenon with international tournaments, professional gamers, sponsors, merchandise, and more. Gamers, known for their brand loyalty and strength as influencers on social media, remain a largely untapped market for food and beverage manufacturers. Learn how products like G FUEL—The Official Energy Drink of Esports—are addressing the unique needs of gamers and how your company can get in the game, too!


IFT 2019 Food Expo Recap: Here's Everything You Might Have Missed

Published on Jun 27, 2019

IFT’s 2019 Food Expo made downtown New Orleans the place to be for food product developers and marketers across the country. From June 2nd to 5th, the Ernest N. Morial Convention Center hosted more than 17,000 attendees and over 1,200 exhibitors. Highlights included trends in flavors and global cuisines, themes such as plant-based and sugar reduction, and sessions on traceability and connecting with consumers across generations. Read on to catch up on everything you might have missed, including this year’s competition winners!


A Quick Guide to Men's Health and Nutrition for 2019

Published on Jun 27, 2019

Did you know that June is Men’s Health Month? Across the country, health advocates are reminding men and boys to take care of their health—and good health starts with good nutrition. Healthy nutrition choices are especially important for men because good nutrition impacts heart health, mood, and energy levels, along with supporting wellness goals like increasing strength and maintaining a healthy weight. Learn about the latest nutrient and calorie recommendations for men and whether today’s diet trends are good or bad for men’s health.


Sports Nutrition Trends 2019: What Consumers Want

Published on Jun 27, 2019

The mainstreaming of sports nutrition has pushed the category into new directions. As the consumer base evolves, manufacturers must be willing to change their approach to address the diverse needs of serious athletes, as well as the so-called “active lifestyle consumers.” Check out this year’s top sports nutrition trends and what today's consumer is looking for.


Top Trends in Children's Foods for 2019

Published on Jun 25, 2019

Healthy nutrition is the top consideration for nearly half (46%) of parents when deciding which foods to buy for their kids, according to market research firm Packaged Facts.1 But what does a healthy nutrition label mean to today’s parents? Learn how the demands of Millennial parents are creating a new wave of better-for-you children’s foods, complete with taste adventure and on-the-go packaging.


Growth and Opportunity Abound in the RTD Beverage Market

Published on May 21, 2019

The U.S. ready-to-drink (RTD) sports drink market has grown to $6.5 billion annually thanks to new categories of consumers.1 Learn how the broad appeal of convenient, healthy refreshment is winning fans beyond the sports crowd and which innovations can help RTD beverage manufacturers capitalize on this growing opportunity.


Calcium: A Quick Guide to this Nutrient of Concern

Published on Apr 23, 2019

If there’s one mineral Americans know a lot about, it’s calcium. Thanks to the long-running “Got Milk?” campaign, we know calcium is important for strong bones and that milk contains plenty of it. So why are Americans falling short on this important nutrient? Learn everything you need to know about calcium and the new FDA regulations that affect calcium labeling.


Identifying and Addressing Nutrient Gaps in Popular Diets

Published on Apr 18, 2019

You might have guessed that popular diets like keto, low FODMAP, and gluten-free can have nutrient gaps. But did you know that even the healthiest of diets—those recommended by the Dietary Guidelines for Americans—can also fall short in nutrients? Here we examine how healthy diets can still have nutrient gaps and which fortifications can make up the difference.

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Watson Team

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