Marketing Blog

Marketing Blog


Growth and Opportunity Abound in the RTD Beverage Market

Published on May 21, 2019

The U.S. ready-to-drink (RTD) sports drink market has grown to $6.5 billion annually thanks to new categories of consumers.1 Learn how the broad appeal of convenient, healthy refreshment is winning fans beyond the sports crowd and which innovations can help RTD beverage manufacturers capitalize on this growing opportunity.


Launching a Hybrid Beverage? Here's What You Need to Know

Published on Oct 22, 2018

According to a 2017 Mintel report, 66% of consumers have tried hybrid beverages, with the most popular being nutrient-fortified bottled water and carbonated juice.1 With soda and juice sales flat and milk sales declining, the recent growth of hybrid beverages may provide just the boost the beverage industry is looking for.


Cold Brew: It Isn't Just a Beverage Anymore

Published on Oct 22, 2018

According to the latest National Coffee Association trends report, 10% of U.S. coffee drinkers are now drinking cold brew coffee daily.1 The smooth, rich taste of cold brew has gained devoted followers—and now the food industry wants in. Cold brew coffee chocolate? How about yogurt? Let’s see what’s brewing in the food industry.


The Top 7 Beverage Trends for 2018 and Beyond

Published on Oct 22, 2018

Health and wellness continue to drive change throughout the beverage industry as consumers look to beverages for improved energy, stress reduction, digestion benefits, and extra nutrients like vitamins, minerals, and protein. This year’s trends include matcha, drinking vinegars, hybrid beverages, and clean label energy drinks.


Convenience is King with Single Serve Beverage Powders

Published on Aug 30, 2018

Coffee pods continue to be the fastest growing category in coffee, with instant coffee mixes close behind.1 Consumers are loving today’s options for making their own single-serve beverages—including pods, stick packs, flavored water drops, and even dry beverage pouches that dissolve in water.


5 Insights on the Ready-to-Drink (RTD) Beverage Market

Published on Aug 29, 2018

Investors may be jittery, but not over ready-to-drink (RTD) coffee and tea! Learn why Inc. is calling RTD coffee and tea “one of the best industries for starting a business,” and how RTD beverages are evolving to meet the demands of today’s health-conscious consumers through natural energy, reduced calories, and more.1


New Nutrition Facts Label, Millennials, and Beverages

Published on Aug 2, 2016

When it comes to Millennials and beverages, the trend is going towards healthier options when they sit down to enjoy a drink. With the increasing demand by Millennials for healthier and more fulfilling options, many products have sprung up to fill this need in interesting ways. Also, being a Millennial, I can see the appeal for these kinds of products. Due to my bad sleeping habits, it’s gotten harder to get out of bed in the morning, and during the day it can get difficult to remain focused and energized. It might be bad habits I picked from last semester, but at most I'll get six hours of sleep on average. I know this because my alarm app tells me so (unfortunately). So, to stay up and be productive, I tend to drink coffee, and I have never been a coffee drinker at all in the past.