Marketing Blog

Marketing Blog


Identifying and Addressing Nutrient Gaps in Popular Diets

Published on Apr 18, 2019

You might have guessed that popular diets like keto, low FODMAP, and gluten-free can have nutrient gaps. But did you know that even the healthiest of diets—those recommended by the Dietary Guidelines for Americans—can also fall short in nutrients? Here we examine how healthy diets can still have nutrient gaps and which fortifications can make up the difference.


Botanicals Are Taking the Beverage Industry by Storm

Published on Mar 14, 2019

Adding botanicals to beverages is becoming big business! Consumers’ rising interest in natural, healthy beverages with exciting flavors has created an environment perfect for botanical beverages. From lavender coffee to turmeric lemonade to elderflower kombucha, see how manufacturers can use botanicals to give their beverages the “it” factor.


The State of the Healthy Snack Market in 2019

Published on Mar 12, 2019

With nine out of ten Americans snacking multiple times a day,1 snacking has officially become part of the American way of life. But what Americans are choosing for snacks is evolving and disrupting the traditional snack market. From gourmet jerky bars to flax milk yogurt to flavored almond butter squeeze packs, healthy snacks are in high demand. Learn which ingredients, nutrients, and claims are drawing consumers to healthy snacks.


Why Sustainable Sourcing Isn't Just a Passing Fad

Published on Feb 20, 2019

A Nielsen poll of over 30,000 consumers worldwide found that 66% would pay more for products from companies committed to sustainability, up from 55% the year before.1 Consumers are checking a variety of indicators to see if products were sourced sustainability—ranging from organic to recyclable to fair trade. But what exactly is sustainable sourcing and how can it be achieved in a meaningful way? Learn how some major food companies are creating strategies, targets, and frameworks for sustainable sourcing that promise to take the food industry to the next level.


Why Consumers Are Crazy for Keto

Published on Feb 11, 2019

Did you know the keto diet was the most frequently googled diet of 2018?1 Due to promises of weight loss, improved energy, and the elimination of carb cravings, the keto diet has gained a devoted following. But due to its strict fat to carb ratio, consumers are turning to manufactured keto foods, beverages, and supplements to make it easier. Learn what keto followers are looking for and what you can do to tap into this growing market.


Top 5 Factors Behind the Rising Demand for Food Fortification

Published on Feb 4, 2019

The global food premix market is forecast to grow at an impressive CAGR of 6.5% between 2018 and 2023, reaching $1.9 billion in 2023.1While vitamins make up the largest share of nutrient premixes, other fortifications in demand include minerals, fiber, amino acids, and nucleotides. Here, we’ll examine the top reasons that demand for fortified foods and beverages is on the rise, with a look at demographics, regions, and popular products for fortification.


The Top 5 Functional Beverage Flavor Trends for 2019

Published on Feb 1, 2019

Functional beverages have become a vital part of the ready-to-drink landscape as consumers shift to better-for-you options. But providing health and wellness benefits like improved energy, sleep, immunity, or weight loss brings unique formulation challenges. Functional beverages require special attention to flavor to cover the bitter and off flavors often associated with functional ingredients. Learn how to flavor with fortifications in mind plus this year’s top flavor trends for functional beverages.


Digestive Health in 2019: It's Time to Go with the Gut

Published on Jan 30, 2019

One in four U.S. consumers seeks food and beverage products with probiotics or prebiotics, according to market research firm Packaged Facts.1 Consumer interest in improved digestive health, immune function, and increasingly, mental health is driving this trend to new heights and propelling innovation. Learn about ingredients and products that support digestive health and why Kroger picked “gut healthy foods” as a top trend for 2019.


How Millennial Consumers are Shaping the Food and Beverage Industries

Published on Jan 28, 2019

The 80-million-strong millennial generation is like a perfect storm hitting the food industry. They hold huge buying power in today's market, and are expected to spend approximately $600 billion1 in 2017.  And they have strong ideas about what they want (or don’t want) in their food. Their tastes are having a quick and dramatic effect on the industry. 


What Are Some of 2019's Superfoods?

Published on Jan 7, 2019

Acai, kale, turmeric, quinoa, coconut oil, kombucha—nothing generates buzz like a superfood. With health and wellness top of mind, Americans continue to use food as medicine. This year’s trending superfoods include an ancient grain, a fruit oil, and a nut that’s actually not a nut at all.