Marketing Blog

Marketing Blog


Personalized Nutrition for Pets: What Manufacturers Should Know for 2020

Published on Nov 14, 2019

We’ve seen food industry trends like natural, minimal processing and short ingredient lists quickly make their way into the pet food industry. Now, personalized nutrition for pets is picking up speed, with some big players getting in on the game. Learn what pet owners are looking for, which products are trending, and how pet nutrition companies can give their products some personalized appeal!


5 Revolutionary Innovations That Have Spurred Food Science

Published on Oct 8, 2019

Food science innovations have the power to impact the daily lives of millions of people for the better. From process advances like pasteurization and microwave ovens to the invention of beloved products like instant noodles and space ice cream, food science continues to move forward in exciting ways. Learn about the most recent innovations—from fingerprinting food molecules to detect adulteration to changing the shape of sugar to reduce calories.


Which Factors Are Driving Consumer Purchases in Sports Nutrition Products?

Published on Oct 3, 2019

As the fastest-growing segment in consumer health, sports nutrition is drawing unprecedented attention from food, beverage, and supplement manufacturers. Learn what’s driving both core users and active lifestyle newcomers to purchase sports nutrition products and how manufacturers can seize this high growth opportunity.


Identifying and Addressing Nutrient Gaps in Popular Diets

Published on Apr 18, 2019

You might have guessed that popular diets like keto, low FODMAP, and gluten-free can have nutrient gaps. But did you know that even the healthiest of diets—those recommended by the Dietary Guidelines for Americans—can also fall short in nutrients? Here we examine how healthy diets can still have nutrient gaps and which fortifications can make up the difference.


Botanicals Are Taking the Beverage Industry by Storm

Published on Mar 14, 2019

Adding botanicals to beverages is becoming big business! Consumers’ rising interest in natural, healthy beverages with exciting flavors has created an environment perfect for botanical beverages. From lavender coffee to turmeric lemonade to elderflower kombucha, see how manufacturers can use botanicals to give their beverages the “it” factor.


The State of the Healthy Snack Market in 2019

Published on Mar 12, 2019

With nine out of ten Americans snacking multiple times a day,1 snacking has officially become part of the American way of life. But what Americans are choosing for snacks is evolving and disrupting the traditional snack market. From gourmet jerky bars to flax milk yogurt to flavored almond butter squeeze packs, healthy snacks are in high demand. Learn which ingredients, nutrients, and claims are drawing consumers to healthy snacks.


Why Sustainable Sourcing Isn't Just a Passing Fad

Published on Feb 20, 2019

A Nielsen poll of over 30,000 consumers worldwide found that 66% would pay more for products from companies committed to sustainability, up from 55% the year before.1 Consumers are checking a variety of indicators to see if products were sourced sustainability—ranging from organic to recyclable to fair trade. But what exactly is sustainable sourcing and how can it be achieved in a meaningful way? Learn how some major food companies are creating strategies, targets, and frameworks for sustainable sourcing that promise to take the food industry to the next level.


Why Consumers Are Crazy for Keto

Published on Feb 11, 2019

Did you know the keto diet was the most frequently googled diet of 2018?1 Due to promises of weight loss, improved energy, and the elimination of carb cravings, the keto diet has gained a devoted following. But due to its strict fat to carb ratio, consumers are turning to manufactured keto foods, beverages, and supplements to make it easier. Learn what keto followers are looking for and what you can do to tap into this growing market.


Top 5 Factors Behind the Rising Demand for Food Fortification

Published on Feb 4, 2019

The global food premix market is forecast to grow at an impressive CAGR of 6.5% between 2018 and 2023, reaching $1.9 billion in 2023.1While vitamins make up the largest share of nutrient premixes, other fortifications in demand include minerals, fiber, amino acids, and nucleotides. Here, we’ll examine the top reasons that demand for fortified foods and beverages is on the rise, with a look at demographics, regions, and popular products for fortification.


Digestive Health in 2019: It's Time to Go with the Gut

Published on Jan 30, 2019

One in four U.S. consumers seeks food and beverage products with probiotics or prebiotics, according to market research firm Packaged Facts.1 Consumer interest in improved digestive health, immune function, and increasingly, mental health is driving this trend to new heights and propelling innovation. Learn about ingredients and products that support digestive health and why Kroger picked “gut healthy foods” as a top trend for 2019.