Marketing Blog

Marketing Blog


How to Build Consumer Trust in the Food Industry

Published on Aug 20, 2019

According to a recent survey by The Center for Food Integrity, only 33% of consumers have strong confidence in the safety of their food, down from 47% the prior year.1 Consequences of this perception can include consumers rejecting certain types of products and seeking out alternative (sometimes unreliable) sources of information to learn more about their food. Here we outline the top strategies for building trust with consumers.


Nutrition Label Unit Changes -- And the Reasons Behind Them

Published on Jul 25, 2019

One of the many recent nutrition label changes underway is the change in units for four nutrients—vitamin A, vitamin D, vitamin E, and folate. Here’s a quick guide to how these units are changing and the reasons why.


The Top 5 Health Benefits Consumers Want from Foods in 2019

Published on Jul 16, 2019

Better-for-you foods continue to proliferate as food companies vie for the attention of increasingly health-conscious consumers. It’s become such an expectation that in some categories, you face a competitive disadvantage if your product line isn’t "better for you" in one way or another. But what are the health benefits consumers are looking for today? Are your products delivering the right ones? And how are current food and diet trends influencing consumer perceptions of what’s healthy?


Calcium: A Quick Guide to this Nutrient of Concern

Published on Apr 23, 2019

If there’s one mineral Americans know a lot about, it’s calcium. Thanks to the long-running “Got Milk?” campaign, we know calcium is important for strong bones and that milk contains plenty of it. So why are Americans falling short on this important nutrient? Learn everything you need to know about calcium and the new FDA regulations that affect calcium labeling.


RDA vs. RDI vs. DV: How Are They Different?

Published on Apr 4, 2019

There’s RDA, RDI, DV, and more—when it comes to understanding nutrition, it can seem like they’re feeding you alphabet soup! Here we break down the differences among these important nutrient guidelines and see how they impact the nutrition label.


Top 8 Breakfast Table Trends for 2019

Published on Mar 7, 2019

Although anything can be eaten at breakfast, traditional foods like cereal, toast, yogurt, eggs, and bacon hold a special place in people's hearts when morning comes. Comfort and familiarity are highly valued at this eating occasion, but consumers’ growing demand for healthy nutrition and convenience means manufacturers have to get creative. Check out this year’s breakfast table trends, which include a fresh focus on plant proteins and whole grains, keto and paleo breakfasts, and flax and chia seeds everywhere!


Exploring the Plant-Based Protein Trend for 2019

Published on Feb 25, 2019

Plant-based product claims increased by a whopping 62% globally between 2013 and 2017, according to Innova Market Insights, with plant-based proteins playing a key role.1 Plant-based proteins have pushed beyond meat and dairy alternatives, vegan nutrition bars, and protein-fortified beverages into mainstream products like chips, pasta, and frozen meals. This year manufacturers can expect to see growth in pea protein-fortified products, as well as the emergence of new proteins like lupin and water lentils.


A Look Ahead at 2019 Cereal Trends

Published on Dec 12, 2018

As features like non-GMO and gluten-free become mainstream in cereal, cereal manufacturers continue working hard to get ahead of the next trends. New themes include cereal designed by kids for kids, new grains like Kernza, meat and veggie cereal bars, snacking granola, and the addition of functional ingredients like collagen for skin health and choline for brain health. Taste, health, and convenience are key drivers for these emerging trends.


How Consumers' Commitment to Sustainability is Impacting the Dairy Industry

Published on Nov 7, 2018

Environment-friendly nutrition will be trending big this year across the dairy industry, according to market research firm Infiniti Research.1 From reducing greenhouse gas emissions to recycling food waste, dairy companies are finding that environmental sustainability also makes good financial sense.


What Does Clean Label Mean for Dairy?

Published on Nov 5, 2018

When Kraft Mac & Cheese was revamped to exclude artificial colors, flavors, and preservatives, we had to admit that clean label had gone mainstream. As the meaning of clean label continues to expand, simply removing undesirable ingredients may no longer be sufficient to satisfy consumers—especially for dairy products.