Marketing Blog

Marketing Blog


How Major Manufacturers Are Targeting Gamers (with Real-World Examples)

Published on Jul 17, 2019

From sponsoring eSports events to formulating products just for gamers, learn how major food and beverage companies like Mars, Kellogg’s, and PepsiCo are engaging with the eSports market—including their strategies for connecting with gamers and the types of products they’re selling.


Addressing Iron Deficiency with Fortification

Published on Feb 6, 2019

Though healthy eating is in, many Americans still struggle to achieve an adequate intake of all the essential vitamins and minerals. According to the Dietary Guidelines for Americans 2015-2020, this includes vitamins A, C, D, and E, as well as the minerals potassium, magnesium, calcium, and iron.1 Iron fortification can be a special challenge due to its taste and reactivity. Learn how options in bioavailability and microencapsulation can create successful iron-fortified foods and beverages that meet consumers' needs.


The Rise of Grain-Free and Gluten-Free Pet Foods

Published on Apr 12, 2018

When it comes to healthy pet foods, what’s not included may be as important as what is. The clean label and free-from trends resounding throughout the food industry have undeniably expanded into the pet food industry. Gluten-free is no exception.

A Guide to Reducing Food Waste

Published on Aug 22, 2017

More than $200 billion dollars is spent each year in the US on food that is ultimately wasted, according to the World Resources Institute1. One government report2 found that 60 million tons of produce are wasted by consumers and retailers each year. Add in the amount of produce that is left to rot in the fields because it doesn’t live up to consumers’ standards of perfection and losses that occur through distribution, and the problem is even larger. 

National Chocolate Day- July 7th

Published on Jun 6, 2017

It’s National Chocolate Day! Let’s explore the deep dark secrets of this nutritional bean!