Marketing Blog

Marketing Blog

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Blockchain in the Food Industry: 5 Real-World Use Cases

Published on Oct 1, 2019

When Walmart announced its blockchain test reduced traceability time from one week to two seconds, we knew that blockchain was here to stay.1 However, traceability for recall management isn’t the only potential use for blockchain in the food industry.  Learn about five real-world applications of blockchain that can benefit the food industry and consumers.

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How to Build Consumer Trust in the Food Industry

Published on Aug 20, 2019

According to a recent survey by The Center for Food Integrity, only 33% of consumers have strong confidence in the safety of their food, down from 47% the prior year.1 Consequences of this perception can include consumers rejecting certain types of products and seeking out alternative (sometimes unreliable) sources of information to learn more about their food. Here we outline the top strategies for building trust with consumers.

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2019 Nutrition Trends for Active Adults: What They Are and Why They Matter

Published on Aug 16, 2019

The new active lifestyle consumer is keeping food marketers on their toes. This growing consumer segment has different nutrition interests than mainstream and sports nutrition consumers. And these predominantly affluent consumers are willing to pay for the products they want to support their active lifestyles. From no and low sugar hydration to on-the-go plant protein, let’s take a look at this year’s nutrition trends for active adults.

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Top Trends in Women's Health and Nutrition for 2019

Published on Jul 23, 2019

How are 2019’s food and beverage trends like oat milk, MCTs, and probiotic cereal influencing women’s health and nutrition? Learn which nutrition trends women are embracing and why—plus the latest nutrient and calorie recommendations for women at every age.

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A Guide to Winning in the ESports Market in 2019

Published on Jul 18, 2019

This is the year the global eSports market will surpass $1 billion in revenue. Prize money is high at the top eSports competitions, and so is viewership. Learn how manufacturers of foods, beverages, and nutritional supplements can tap into this fast-growing market. Here we cover the top eSports events, corporate sponsorship opportunities, and the kinds of products that can support gamers’ unique needs for sustained energy and focus.

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The Top 5 Health Benefits Consumers Want from Foods in 2019

Published on Jul 16, 2019

Better-for-you foods continue to proliferate as food companies vie for the attention of increasingly health-conscious consumers. It’s become such an expectation that in some categories, you face a competitive disadvantage if your product line isn’t "better for you" in one way or another. But what are the health benefits consumers are looking for today? Are your products delivering the right ones? And how are current food and diet trends influencing consumer perceptions of what’s healthy?

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A Quick Guide to Men's Health and Nutrition for 2019

Published on Jun 27, 2019

Did you know that June is Men’s Health Month? Across the country, health advocates are reminding men and boys to take care of their health—and good health starts with good nutrition. Healthy nutrition choices are especially important for men because good nutrition impacts heart health, mood, and energy levels, along with supporting wellness goals like increasing strength and maintaining a healthy weight. Learn about the latest nutrient and calorie recommendations for men and whether today’s diet trends are good or bad for men’s health.

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Sports Nutrition Trends 2019: What Consumers Want

Published on Jun 27, 2019

The mainstreaming of sports nutrition has pushed the category into new directions. As the consumer base evolves, manufacturers must be willing to change their approach to address the diverse needs of serious athletes, as well as the so-called “active lifestyle consumers.” Check out this year’s top sports nutrition trends and what today's consumer is looking for.

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Calcium: A Quick Guide to this Nutrient of Concern

Published on Apr 23, 2019

If there’s one mineral Americans know a lot about, it’s calcium. Thanks to the long-running “Got Milk?” campaign, we know calcium is important for strong bones and that milk contains plenty of it. So why are Americans falling short on this important nutrient? Learn everything you need to know about calcium and the new FDA regulations that affect calcium labeling.

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RDA vs. RDI vs. DV: How Are They Different?

Published on Apr 4, 2019

There’s RDA, RDI, DV, and more—when it comes to understanding nutrition, it can seem like they’re feeding you alphabet soup! Here we break down the differences among these important nutrient guidelines and see how they impact the nutrition label.