Marketing Blog

Marketing Blog

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A Guide to Winning in the ESports Market in 2019

Published on Jul 18, 2019

This is the year the global eSports market will surpass $1 billion in revenue. Prize money is high at the top eSports competitions, and so is viewership. Learn how manufacturers of foods, beverages, and nutritional supplements can tap into this fast-growing market. Here we cover the top eSports events, corporate sponsorship opportunities, and the kinds of products that can support gamers’ unique needs for sustained energy and focus.

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The Top 5 Health Benefits Consumers Want from Foods in 2019

Published on Jul 16, 2019

Better-for-you foods continue to proliferate as food companies vie for the attention of increasingly health-conscious consumers. It’s become such an expectation that in some categories, you face a competitive disadvantage if your product line isn’t "better for you" in one way or another. But what are the health benefits consumers are looking for today? Are your products delivering the right ones? And how are current food and diet trends influencing consumer perceptions of what’s healthy?

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A Quick Guide to Men's Health and Nutrition for 2019

Published on Jun 27, 2019

Did you know that June is Men’s Health Month? Across the country, health advocates are reminding men and boys to take care of their health—and good health starts with good nutrition. Healthy nutrition choices are especially important for men because good nutrition impacts heart health, mood, and energy levels, along with supporting wellness goals like increasing strength and maintaining a healthy weight. Learn about the latest nutrient and calorie recommendations for men and whether today’s diet trends are good or bad for men’s health.

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Sports Nutrition Trends 2019: What Consumers Want

Published on Jun 27, 2019

The mainstreaming of sports nutrition has pushed the category into new directions. As the consumer base evolves, manufacturers must be willing to change their approach to address the diverse needs of serious athletes, as well as the so-called “active lifestyle consumers.” Check out this year’s top sports nutrition trends and what today's consumer is looking for.

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Calcium: A Quick Guide to this Nutrient of Concern

Published on Apr 23, 2019

If there’s one mineral Americans know a lot about, it’s calcium. Thanks to the long-running “Got Milk?” campaign, we know calcium is important for strong bones and that milk contains plenty of it. So why are Americans falling short on this important nutrient? Learn everything you need to know about calcium and the new FDA regulations that affect calcium labeling.

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RDA vs. RDI vs. DV: How Are They Different?

Published on Apr 4, 2019

There’s RDA, RDI, DV, and more—when it comes to understanding nutrition, it can seem like they’re feeding you alphabet soup! Here we break down the differences among these important nutrient guidelines and see how they impact the nutrition label.

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The Nutrition Facts Label: What's New for 2019?

Published on Mar 19, 2019

Since the FDA unveiled the new nutrition facts label in 2016, there have been a lot of twists and turns for food and beverage manufacturers to follow—ranging from what’s considered an added sugar to when the new labels actually go into effect. Learn about the latest nutrition label news and how to make sure your company is ready for the change.

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Top 8 Breakfast Table Trends for 2019

Published on Mar 7, 2019

Although anything can be eaten at breakfast, traditional foods like cereal, toast, yogurt, eggs, and bacon hold a special place in people's hearts when morning comes. Comfort and familiarity are highly valued at this eating occasion, but consumers’ growing demand for healthy nutrition and convenience means manufacturers have to get creative. Check out this year’s breakfast table trends, which include a fresh focus on plant proteins and whole grains, keto and paleo breakfasts, and flax and chia seeds everywhere!

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Polyphenols: What Are They and Why Are They Beneficial?

Published on Feb 18, 2019

What do red wine, green tea, turmeric, and cranberries have in common? They’re all packed full of polyphenols—antioxidant phytochemicals with enormous potential health benefits. More than 8,000 polyphenolic compounds have been identified, including the trending ingredients curcumin, resveratrol, and quercetin.1 Learn what’s driving the growth of polyphenols in foods, beverages, and nutrition supplements and how to tap into this expanding market.

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8 Key Takeaways from the CRN's Recent Report on Nutritional Supplements

Published on Feb 8, 2019

The results are in from the latest Center for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements.1 The CRN’s national survey tracks consumer use of nutritional supplements, as well as consumer confidence in the supplement industry. Highlights include growing supplement use, the rise of turmeric, and leading consumer motivations for supplement use, including improved energy and bone health. Here’s what you need to know.