Marketing Blog

Marketing Blog


Sustainability Is Not Just a Passing Trend - Here's Why

Published on Jul 9, 2019

With 66% of global consumers willing to pay more for sustainable brands,1 it’s no wonder the food industry has started paying attention. Both Mintel2 and Innova3 identified sustainable food as a key trend for this year. Learn how manufacturers are responding to consumer preferences for sustainable products, explore the top sustainable food trends, and see what's next for sustainable foods.


How Food and Beverage Manufacturers Can Level Up in the eSports Market

Published on Jul 1, 2019

The esports market, forecast to reach $2.17 billion by 2023,1 has become a global phenomenon with international tournaments, professional gamers, sponsors, merchandise, and more. Gamers, known for their brand loyalty and strength as influencers on social media, remain a largely untapped market for food and beverage manufacturers. Learn how products like G FUEL—The Official Energy Drink of Esports—are addressing the unique needs of gamers and how your company can get in the game, too!


IFT 2019 Food Expo Recap: Here's Everything You Might Have Missed

Published on Jun 27, 2019

IFT’s 2019 Food Expo made downtown New Orleans the place to be for food product developers and marketers across the country. From June 2nd to 5th, the Ernest N. Morial Convention Center hosted more than 17,000 attendees and over 1,200 exhibitors. Highlights included trends in flavors and global cuisines, themes such as plant-based and sugar reduction, and sessions on traceability and connecting with consumers across generations. Read on to catch up on everything you might have missed, including this year’s competition winners!


Top Trends in Children's Foods for 2019

Published on Jun 25, 2019

Healthy nutrition is the top consideration for nearly half (46%) of parents when deciding which foods to buy for their kids, according to market research firm Packaged Facts.1 But what does a healthy nutrition label mean to today’s parents? Learn how the demands of Millennial parents are creating a new wave of better-for-you children’s foods, complete with taste adventure and on-the-go packaging.


Can Prepared Meals Help Reduce Food Waste?

Published on Nov 15, 2018

A family of four in the U.S. throws away more than $1500 in uneaten food each year.1 Besides its impact on the family budget, food waste has far-reaching environmental effects since most uneaten food ends up in landfills, where it produces methane gas that contributes to climate change. Could prepared meals help solve our food waste problem?


How the Mediterranean Diet is Impacting Packaged Foods

Published on May 9, 2018

Do you remember watching the explosive growth of packaged hummus, pita chips, and Greek yogurt? And now harissa? These foods have more in common than just category disruption—they are all components of the traditional Mediterranean diet.


Food & Beverage Trend Spotlight: Drinkable Soups

Published on May 7, 2018

Have you heard that souping is the new juicing? Soup cleanses have gone mainstream thanks to coverage by media giants such as The New York Times, the Food Network, and GQ. But while the soup cleanse hype may be settling down, the drinkable format it launched has created a new niche for soup that busy consumers are responding to. As a convenient, healthy, flavorful, and versatile food, the drinkable soup may have staying power.