Pet home meal delivery providers, like Ollie, NomNomNow, and The Farmer’s Dog, are offering a compelling value proposition—pet food that is fresher, customized, tastes better, and is delivered straight to your door.
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So far in 2018, we've added a lot of exciting new content on the subject of Pet Food Trends. This includes multiple blog posts on everything from functional foods for pets to Edible Glitter™ for dog treats to the rise of grain and gluten free pet foods. We've also published a 16 page E-Zine which incorporated all of these posts into an easy to read format. Continue reading for excerpts of these posts and a link to our free E-Zine.
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The question on every pet owner’s mind seems to be “What’s in my pet’s food?”. Americans have increasingly been scrutinizing food labels when they shop for their families, and their pets are no exception. A healthy diet for pets is a major theme this year, along with a few disruptive distribution innovations. Here are the pet food trends for 2018:
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Part 2 of 2 - View Part 1 here
The global pet supplement market is expected to grow by more than 5% between 2018 and 20221 and continues to closely follow trends in human supplements—including condition-specific products for healthy joints, digestion, weight, skin/coat, and cognition. Since palatability is essential to ensuring pets will actually consume the supplement, microencapsulation may be the key to formulating a successful product.
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Part 1 of 2
The growing awareness of the links between diet and health is changing how pet owners buy. More than ever, they’re scanning nutrition and ingredient labels on pet foods and supplements to make sure their pets are getting the very best. Themes this year for pet supplements include natural and organic ingredients, more palatable formats like soft chews and gels, and combination products that blend vitamins, essential fatty acids, herbs, and other actives into a supplement optimized for specific health conditions.
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2016 ended with nearly $75 billion in global sales of pet food products and, according to the marketing firm Packaged Facts, expenditures on pet foods is expected to reach $96 billion by the end of 2020.
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Pet Food Market Insights
The age-old battle … dog vs cat. Which is the most popular in US households? The winner at the moment would be dogs, followed by cats, with fish a distant third. Here at Watson, we love them all and we want all pets to get the nutrition they need to live long and happy lives.
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We all know cats are natural-born hunters. They've evolved to perform better when they eat several small meals throughout their day, as they would if they spent their time hunting for various small prey species in the wild. This is one of the areas we became interested in at Watson when designing prototypes for cats. We wondered if we could design a product that allowed consumers to conveniently feed their cats small “mini meals” during that day, while at the same time satisfying a cat's instinctive need to be a cat.
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Did you know that cats, in particular male cats, don’t drink enough water? We all know how important being properly hydrated is. Our own doctors and nutritionists remind us of that all the time. But many people don’t know that their cats could also use this advice. Not that cats take advice, you can lead a cat to water … well, you know the rest. If that cat does not want to drink, it’s not happening.
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So picture this… you and your best friend are out hiking for the day. The sky is blue, the woods are peaceful, you're wandering up the trails, climbing a few rocky outcroppings along the way, and after four hours you reach the top of the mountain and stop to take in the views. It’s a great time to rest, enjoy the next couple of hours relaxing, and have meal to replace all those calories you just burned and to recover for the trip back down. Oh, yeah... you’re with your best friend; he’s got four legs and a tail, and wants a belly rub too!
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