Marketing Blog

Marketing Blog


Cooks for Canines

Published on Mar 15, 2018

Last night, I prepared simmered chicken breast and roasted sweet potatoes. The whole house smelled wonderful; there’s nothing more mouth-watering than the aroma of slow-roasting sweet potato. This feast wasn’t for my husband and myself, however, it was for our furry kids. Yes, I am one of those pet parents: I augment my dogs’ foods.  While I do feed both of my guys canned dog food, I also then top it with extras like chicken, turkey, lamb, or salmon, and veggies like carrots, peas, pumpkin, and yes -- slow-roasted sweet potatoes. 


Dogs and Unicorns

Published on Feb 26, 2018

Last year, 2017, was the year of the unicorn. We saw unicorn pancakes, unicorn frappuccinos, and so much glitter, everywhere! This trend continues this year as well, sites such as Instagram and Pinterest are bursting with images of glitter in foods and beverages.

I Can See E Clearly Now

Published on Jul 25, 2017

Whenever I’d get a bad headache, I had a habit of walking around complaining about it, ibuprofen in hand, for a good hour or so. I don’t know what caused my subconscious reluctance to take the pills, but my spouse used to exclaim in exasperation at my self-torture, “The pills do no good in your hand! You’ve got to get the darn things into your system!” Nutrients are the same way: They do no good until they make their way into your system.


Why Use a Premix?

Published on Jun 10, 2015

Here are four ways premixes will save you time, and ten ways a premix will save you money.

For fortifying or enriching food, beverage, or supplement products, why should you consider using a nutrient premix? Why use a Premix when you could formulate with the individual nutrients? In short, with a premix, you save time and money, and you save yourself development stress because you are getting expert guidance from your supplier and the benefits of advanced technology.


Trituration Technology

Published on May 21, 2015

Trituration is the process by which a micronutrient is standardized on a carrier for better distribution in the final blend, ease of scaling, and homogeneity. Watson utilizes a specialized blending technique to homogeneously distribute a potent micronutrient throughout a carrier.


7 Benefits of Microencapsulation

Published on May 14, 2015

There are many benefits that can be achieved through microencapsulation. Knowing when to use this technology is key to formulating products that will be successful in the market.


Published on May 5, 2015

It’s more than masking flavors or improving stability. Microencapsulation allows for changing physical properties like color, or changing oils to powders. You can also control or delay a release of an active.


Changing Particle Sizes of Nutrients to Suit Your Finished Product

Published on Apr 21, 2015

In regards to particle size reduction, there are lots of things you can do with milling and micronizing. You can eliminate stratification problems in fortification and enrichment blends, and in nutrient premixes, by making sure your particles are compatible with each other. Reducing particle size can also be helpful in increasing surface area, which can be a positive or negative thing.


Published on Apr 14, 2015

Nutri-Knowledge℠, The Online Encyclopedia and Database for the Nutrition Industry

Have you been looking for a source of reliable information on vitamins, minerals, botanicals, and macronutrients? Nutri-Knowledge℠ might be just what you have been looking for. It is an online nutrient encyclopedia and database. Everything you need to know is in one place, and organized so it is easy to find. Look up a specific vitamin or mineral to learn the forms available, the benefits, and the recommended intakes.



Published on Apr 9, 2015

Potassium is an important mineral and electrolyte, both inside and outside of the cells. Right now in your body, there is about 140 g of potassium. Potassium has a role in the making of proteins, converting blood sugar to glycogen, and the activation of enzymes. It also helps to controls the movements that occur in the intestinal tract.

Moira Watson

Recent Posts