Marketing Blog

Marketing Blog

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Sodium

Published on Oct 2, 2018

The average sodium intake is 3,440 mg each day. This is well over the recommended amount of 2300 mg per day. The recommended amount of 2300 mg converts to 1 teaspoon of sodium or 6 grams of salt each day.By contrast, 3,440 mg of sodium per day converts to 1.5 teaspoons of sodium, or 8.35 grams of salt. Needless to say, sodium is considered an overconsumed nutrient of concern for Americans. The Dietary Guidelines recommend Americans to decrease sodium intake in their diet. With the rise in obesity and sodium intake, researchers found a direct association between caloric intake and sodium consumption. The higher the food intake, the higher the sodium content of the diet (1).

The Sugar Blues

Published on Sep 28, 2018

The Dietary Guidelines of Advisory Committee (DGAC) identified added sugars as a “cross-cutting topic” of public health importance. In the 2010 Dietary Guidelines for Americans (DGA), the recommendation was to solely to limit the intake of added sugars. For the first time, the Dietary Guidelines are putting a number on the amount of added sugars recommended for consumption. In the 2015-2020 Dietary Guidelines, the recommendation is to consume a maximum of 10% of daily calories as added sugars. Americans ideally should be limiting this to 4-6% of calorie intake for optimal health.

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Saturated Fat

Published on Sep 20, 2018

Fatty acids are divided into 3 different types: saturated, monounsaturated, and polyunsaturated fatty acids. Saturated fatty acids have no double bonds, monounsaturated fatty acids have one double bonds, and polyunsaturated fatty acids have two or more double bonds. Saturated fats are solid and unsaturated fatty acids are liquid at room temperature. Foods are comprised of a combination of these fatty acids in varying amounts.

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Don't Lunch Lazy

Published on Aug 14, 2018

School is just around the corner! The beginning of the school year is often the busiest time of the year for families, who are rushing to get school supplies, new clothes, and coordinate new extracurricular activities. What many parents don’t think about is what to prepare for their child’s lunch that year. A healthy lunch helps the kids concentrate and stay awake for the rest of their school day. First, the facts. Preparing a lunch is healthier and oftentimes cheaper than buying a lunch at school. Also, homemade lunches allow the parent to have control over what and how much their child is eating.

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Valuable Insights on Choline and Nutrient Panels

Published on Jul 23, 2018

Choline Nutrient Content Claims Now Allowed

“B4” you reformulate, consider adding choline (also known as vitamin B4) to your nutrient mix. As one of the many recent changes to U.S. food labeling regulations, a Daily Value has finally been set for choline. This creates the opportunity to fortify products with choline and pursue 'good source' and 'high' nutrient content claims for choline.

Soybean Oil

Published on Apr 16, 2018

In Asian countries, the soybean is a traditional protein staple. Soybeans contain high amounts of isoflavones, which are beneficial to health. Isoflavones are compounds derived from plants that give estrogenic activity. 

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A Guide to Beta-Glucans: What Are They and Why Are They Beneficial?

Published on Apr 9, 2018

Did you know that Americans consume only about half of the recommended amount

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Functional Foods for Perky Pets

Published on Mar 28, 2018

Consumers are becoming more and more concerned about their pet’s health. Functional foods are foods that provide additional health benefits beyond basic nutrition (1). Functional foods have been promoted to prevent disease and promote overall health. There is a huge offering for functional foods for humans including: oat cereals, yogurts with prebiotic, nutritional beverages, specialty oils, high omega eggs, whole grain breads, and the list goes on. Consumers often care about their pet’s health as much as their own. The pet food aisle has an array of products targeted for healthy animals.

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Cooks for Canines

Published on Mar 15, 2018

Last night, I prepared simmered chicken breast and roasted sweet potatoes. The whole house smelled wonderful; there’s nothing more mouth-watering than the aroma of slow-roasting sweet potato. This feast wasn’t for my husband and myself, however, it was for our furry kids. Yes, I am one of those pet parents: I augment my dogs’ foods.  While I do feed both of my guys canned dog food, I also then top it with extras like chicken, turkey, lamb, or salmon, and veggies like carrots, peas, pumpkin, and yes -- slow-roasted sweet potatoes. 

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Dogs and Unicorns

Published on Feb 26, 2018

Last year, 2017, was the year of the unicorn. We saw unicorn pancakes, unicorn frappuccinos, and so much glitter, everywhere! This trend continues this year as well, sites such as Instagram and Pinterest are bursting with images of glitter in foods and beverages.