Marketing Blog

Marketing Blog


Nutrients Missing From Your Gluten-Free Diet

Published on Oct 4, 2018

Checking the nutrition label for the gluten-free certification is obviously a priority for one with Celiac Disease, however, the nutritional content is often overlooked when searching for foods without wheat, rye or barley. Few gluten-free grains are enriched or fortified with vitamins and minerals, leaving nutrient gaps in the diet and making consumers more susceptible to nutrient deficiencies. One should be on the lookout for the following nutrients if on a gluten-free diet.

A Deeper Look at Personalized Nutrition in the U.S.

Published on May 23, 2017

When it comes to our diets, one size no longer fits all. The definitions of “healthy” and “natural” may be in flux and awaiting further regulation, but that doesn’t mean they aren’t on shoppers’ minds. Today’s consumers are more aware than ever before that there might be alternatives available for many of their staple foods. From sprouted grain breads to probiotic-packed kombucha, consumers are learning that they have options in the way they spend their daily calories.


Protein Power

Published on Mar 7, 2017

Protein comes from the Greek word proteos, which means “first one” or “most important.” Recently, Americans have been taking this quite literally by making protein the focus of their diet.  Now protein is being added to products such as cereal, beverages, snack bars, and shakes for protein on the go. Consumers now look for new products high in protein. Is this increase of protein in products really necessary? Could Americans be consuming too much protein?


Blending in Everyday Life vs. Blending in Manufacturing

Published on Jun 11, 2015

Blending is one of the most common and universal unit operations. Blending is used in everyday life anytime you cook and add ingredients to make a dish. So how does blending differ in manufacturing?


Why Use a Premix?

Published on Jun 10, 2015

Here are four ways premixes will save you time, and ten ways a premix will save you money.

For fortifying or enriching food, beverage, or supplement products, why should you consider using a nutrient premix? Why use a Premix when you could formulate with the individual nutrients? In short, with a premix, you save time and money, and you save yourself development stress because you are getting expert guidance from your supplier and the benefits of advanced technology.


Why premixes?

Published on Jun 2, 2015

Why Premixes?

That's a good question. Why use a nutrition or vitamin/mineral premix when you can just buy straight vitamins? We have the answer for you in a 5-minute on-demand webinar designed to explain the benefits that can be realized by utilizing a Nutrient Premix in place of single nutrients.



Published on May 28, 2015

With recent posts from Amit and Gary, it’s clear that the shared goal of the various processes is homogeneity. Webster will tell you that it is “the state of having identical cumulative distribution function or values.” Since no one’s making a dictionary with Watson products (…yet), rephrasing that to mean “consistent, uniform distribution of all ingredients in a product” is acceptable for this discussion.


Premix Processing

Published on May 21, 2015

A growing number of consumer products are being fortified to help deliver essential vitamins and minerals to the end user. Companies must determine the optimal way to deliver the recommended daily allowance (RDA) for that nutrient. Premixes are one of the ways that companies like Watson are able to deliver the nutrient profile a consumer desires. Since many functional food ingredients can compose a product, processing technology must be looked at as well