Marketing Blog

Marketing Blog


Food Labels: What is Healthy?

Published on Jun 21, 2016

Have you ever picked up a food item in the grocery store to see the words "healthy" or "healthful" listed in bold letters across the packaging?  As it turns out, the Food and Drug Administration has specific definitions for foods deemed "healthy" and all foods labeled this way must meet their specific requirements depending on the item.  


2016: The Year Of The Dried Bean

Published on Jun 13, 2016

Red lentil penne, chickpea rotini and black bean spaghetti have all increased their shelf space in supermarkets for 2016.  What do these all have in common? They are made with the inspiration of the United Nation’s declaration of this year as, “The international Year of the Pulse”.


High Potassium Intake Can Reduce High Blood Pressure

Published on Jun 7, 2016


29% of American adults have hypertension(1). There is coincidentally an association between the increased prevalence of high blood pressure and inadequate dietary intake of potassium. Not even 3% of consumers meet the requirements of dietary potassium. Eating potassium rich foods can eliminate this issue. Fruit and vegetable consumption has been superseded over the years by processed foods that lack the essential minerals and nutrients to sustain optimal human health(2). 


Hypertension is defined as cardiac output in relationship to peripheral resistance.  It is commonly known as high blood pressure or an increased force exerted on the arteries from high blood volume(3).  Hypertension is a risk factor for coronary artery disease, stroke, congestive heart failure and kidney disease.