Marketing Blog

Marketing Blog

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Vitamin D: A Quick Guide to This Nutrient of Concern

Published on May 15, 2019

With the new nutrition label regulations, we’re looking at big changes in vitamin D labeling—including mandatory nutrition labeling and a doubling of the Daily Value. Although the “sunshine vitamin” can be produced in the skin with sufficient sun exposure, lifestyle factors like less time outdoors and widespread use of sunscreen mean that Americans are struggling to get enough vitamin D. Read on to learn how much vitamin D we actually need, the best food sources, and which labeling changes impact this nutrient of concern. 

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Iron: A Quick Guide to This Nutrient of Concern

Published on May 13, 2019

Here’s everything you need to know about the best sources of iron, how much iron we actually need, and how to label iron under the new nutrition label regulations

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Vitamin C is Now a Voluntary Label Nutrient--Here's Why

Published on Mar 28, 2019

While food and beverage manufacturers are gearing up for the new nutrition label compliance deadlines, many still have questions about why these changes are even necessary. Here we discuss why the FDA has decided to change the labeling status of vitamin C from mandatory to voluntary—even though vitamin C has been identified as an underconsumed nutrient in America.

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Potassium: The Essential Guide to this Nutrient of Concern

Published on Mar 25, 2019

Did you know that the vast majority of Americans are not consuming adequate amounts of potassium? Less than 2% are meeting the recommendations for potassium,1 and the average intake is only 55% of the recommended amount.2 Since potassium helps regulate things like heartbeat and blood pressure, it’s no wonder the FDA is making potassium a mandatory label nutrient on the new nutrition label. Here’s everything you need to know about this vital nutrient.

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Nutrients Missing From Your Gluten-Free Diet

Published on Oct 4, 2018

Checking the nutrition label for the gluten-free certification is obviously a priority for one with Celiac Disease, however, the nutritional content is often overlooked when searching for foods without wheat, rye or barley. Few gluten-free grains are enriched or fortified with vitamins and minerals, leaving nutrient gaps in the diet and making consumers more susceptible to nutrient deficiencies. One should be on the lookout for the following nutrients if on a gluten-free diet.
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How the New Nutrition Label Serving Sizes Will Affect Consumers

Published on Feb 21, 2018

The Food and Drug Administration has finally decided to make some changes to the nutrition facts label in hopes of improving the diets of American consumers.  Scanning the label from top to bottom the first difference that will be noticed is the serving size.  This will be changed to a more accurate depiction of what is typically consumed, rather than the prior reference amount.

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History of the Nutrition Facts Label

Published on Apr 18, 2017

Once an optional afterthought, the Nutrition Facts label has evolved into a trusted and necessary foundation of our lives. Read on to learn about the history of the label, or check out our free Nutrition Facts Label Changes Guide for the most recent changes to the label regulations.

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Coming Soon: Nutrition Labels for Beer

Published on Aug 2, 2016

The new nutrition facts label changes have proposed alterations to increase the health of Americans in hopes of reducing nutrient inadequacies and providing more information to consumers. However, there is one beverage that is not represented under these changes, beer.  The Beer Institute has decided to take initiative, gathering 81% of beer brands consumed by Americans together to add nutrition facts labels to these alcoholic beverages.

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First Sprouted Grains, Now Sprouted Nuts

Published on Jul 11, 2016

Sprouted grains are on the rise for their increased nutritional benefits, but sprouted nuts are also now arising for a similar claim.  Soaked, sprouted and then dusted with unique, exotic flavors like tamari, pizza-flavored and thai-lemon curry, these sprouted delicacies may be snack food millennials are looking for. 

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Food Labels: What is Healthy?

Published on Jun 21, 2016

Have you ever picked up a food item in the grocery store to see the words "healthy" or "healthful" listed in bold letters across the packaging?  As it turns out, the Food and Drug Administration has specific definitions for foods deemed "healthy" and all foods labeled this way must meet their specific requirements depending on the item.