Marketing Blog

Marketing Blog


First Sprouted Grains, Now Sprouted Nuts

Published on Jul 11, 2016

Sprouted grains are on the rise for their increased nutritional benefits, but sprouted nuts are also now arising for a similar claim.  Soaked, sprouted and then dusted with unique, exotic flavors like tamari, pizza-flavored and thai-lemon curry, these sprouted delicacies may be snack food millennials are looking for. 


The Insect Diet

Published on Jul 7, 2016

Western countries may cringe at the thought of crunching on the exoskeleton of a beetle or adding a plump, cooked larvae as a taco filling, but over 80% of nations around the world add insects regularly to their diet.  In Africa, 5-10% of all protein consumed is from the consumption of insects, entomophagy, and along with Asia and Latin America, they are considered a delicacy.  Of the 1900 estimated edible insect species, 31% of all insects consumed are beetles.  However, many others contribute to nutritional intake including, but not limited to, caterpillars, bees, wasps, ants, grasshoppers, locusts, crickets, cicadas, leafhoppers, scale insects, termites, dragonflies and flies.


Food Labels: What is Healthy?

Published on Jun 21, 2016

Have you ever picked up a food item in the grocery store to see the words "healthy" or "healthful" listed in bold letters across the packaging?  As it turns out, the Food and Drug Administration has specific definitions for foods deemed "healthy" and all foods labeled this way must meet their specific requirements depending on the item.  


2016: The Year Of The Dried Bean

Published on Jun 13, 2016

Red lentil penne, chickpea rotini and black bean spaghetti have all increased their shelf space in supermarkets for 2016.  What do these all have in common? They are made with the inspiration of the United Nation’s declaration of this year as, “The international Year of the Pulse”.


High Potassium Intake Can Reduce High Blood Pressure

Published on Jun 7, 2016


29% of American adults have hypertension(1). There is coincidentally an association between the increased prevalence of high blood pressure and inadequate dietary intake of potassium. Not even 3% of consumers meet the requirements of dietary potassium. Eating potassium rich foods can eliminate this issue. Fruit and vegetable consumption has been superseded over the years by processed foods that lack the essential minerals and nutrients to sustain optimal human health(2). 


Hypertension is defined as cardiac output in relationship to peripheral resistance.  It is commonly known as high blood pressure or an increased force exerted on the arteries from high blood volume(3).  Hypertension is a risk factor for coronary artery disease, stroke, congestive heart failure and kidney disease.  


Published on Apr 14, 2015

Nutri-Knowledge℠, The Online Encyclopedia and Database for the Nutrition Industry

Have you been looking for a source of reliable information on vitamins, minerals, botanicals, and macronutrients? Nutri-Knowledge℠ might be just what you have been looking for. It is an online nutrient encyclopedia and database. Everything you need to know is in one place, and organized so it is easy to find. Look up a specific vitamin or mineral to learn the forms available, the benefits, and the recommended intakes.


Choosing The Right Nutrient Form

Published on Apr 7, 2015

Are you formulating an enrichment blend or fortifying a food or beverage for a dietary supplement product?

If so, selecting the right nutrient form for each vitamin and mineral will be critical to ensuring your success in developing a product that tastes great and meets label claim, while staying within market price restraints.

Your marketing department or product managers may have determined which nutrients you want to add to your product, and why. Now it is time to think about the attributes of ingredients you might want to use. Nutrient blends or premixes must be tailored for a specific application and end-use.