Marketing Blog

Marketing Blog


Dairy-Free Milk Provides Calcium for Children with Milk Allergies

Published on Feb 19, 2018

A recent study released by the American Academy of Pediatrics found that 6% of children with an allergy to cow's milk had a lower bone mineral density in their lumbar spine than those that consumed milk (1).  Milk allergies are the most common allergies among children, estimating 2.5% of youth.  Calcium intake was significantly lower in those with a milk allergy and few subjects supplemented their diet with calcium and vitamin D, two important nutrients for children obtained from milk (2). 


Food Labels: What is Healthy?

Published on Jun 21, 2016

Have you ever picked up a food item in the grocery store to see the words "healthy" or "healthful" listed in bold letters across the packaging?  As it turns out, the Food and Drug Administration has specific definitions for foods deemed "healthy" and all foods labeled this way must meet their specific requirements depending on the item.  


Why Use a Premix?

Published on Jun 10, 2015

Here are four ways premixes will save you time, and ten ways a premix will save you money.

For fortifying or enriching food, beverage, or supplement products, why should you consider using a nutrient premix? Why use a Premix when you could formulate with the individual nutrients? In short, with a premix, you save time and money, and you save yourself development stress because you are getting expert guidance from your supplier and the benefits of advanced technology.



Published on May 28, 2015

With recent posts from Amit and Gary, it’s clear that the shared goal of the various processes is homogeneity. Webster will tell you that it is “the state of having identical cumulative distribution function or values.” Since no one’s making a dictionary with Watson products (…yet), rephrasing that to mean “consistent, uniform distribution of all ingredients in a product” is acceptable for this discussion.


Trituration Technology

Published on May 21, 2015

Trituration is the process by which a micronutrient is standardized on a carrier for better distribution in the final blend, ease of scaling, and homogeneity. Watson utilizes a specialized blending technique to homogeneously distribute a potent micronutrient throughout a carrier.


Premix Processing

Published on May 21, 2015

A growing number of consumer products are being fortified to help deliver essential vitamins and minerals to the end user. Companies must determine the optimal way to deliver the recommended daily allowance (RDA) for that nutrient. Premixes are one of the ways that companies like Watson are able to deliver the nutrient profile a consumer desires. Since many functional food ingredients can compose a product, processing technology must be looked at as well

Formulating With Phosphorus

Published on Apr 16, 2015

Our Nutri-Knowledge℠ database does a very good job outlining why you would want to add phosphorus to a product. But actually doing so presents a few unique issues that are important to consider.


Published on Apr 14, 2015

Nutri-Knowledge℠, The Online Encyclopedia and Database for the Nutrition Industry

Have you been looking for a source of reliable information on vitamins, minerals, botanicals, and macronutrients? Nutri-Knowledge℠ might be just what you have been looking for. It is an online nutrient encyclopedia and database. Everything you need to know is in one place, and organized so it is easy to find. Look up a specific vitamin or mineral to learn the forms available, the benefits, and the recommended intakes.



Published on Apr 9, 2015

Potassium is an important mineral and electrolyte, both inside and outside of the cells. Right now in your body, there is about 140 g of potassium. Potassium has a role in the making of proteins, converting blood sugar to glycogen, and the activation of enzymes. It also helps to controls the movements that occur in the intestinal tract.


Choosing The Right Nutrient Form

Published on Apr 7, 2015

Are you formulating an enrichment blend or fortifying a food or beverage for a dietary supplement product?

If so, selecting the right nutrient form for each vitamin and mineral will be critical to ensuring your success in developing a product that tastes great and meets label claim, while staying within market price restraints.

Your marketing department or product managers may have determined which nutrients you want to add to your product, and why. Now it is time to think about the attributes of ingredients you might want to use. Nutrient blends or premixes must be tailored for a specific application and end-use.