Marketing Blog

Marketing Blog


Choosing The Right Nutrient Form

Published on Apr 7, 2015

Are you formulating an enrichment blend or fortifying a food or beverage for a dietary supplement product?

If so, selecting the right nutrient form for each vitamin and mineral will be critical to ensuring your success in developing a product that tastes great and meets label claim, while staying within market price restraints.

Your marketing department or product managers may have determined which nutrients you want to add to your product, and why. Now it is time to think about the attributes of ingredients you might want to use. Nutrient blends or premixes must be tailored for a specific application and end-use.