Marketing Blog

Marketing Blog


Food Formulations for a Paleo Diet

Published on Mar 2, 2017

2.6 million years ago humans survived by traditional methods of hunting and gathering.  The men would search for fresh meat to hunt, kill and bring back to their families while women stayed close by and collected berries to nourish each other.  Now, in the 21st century, humans are turning to these traditional methods of eating to give their genes a reset in hopes to combat the high prevalence of diseases that we have developed. 


The Benefits of Turmeric

Published on Aug 9, 2016

Turmeric, scientifically known as Curcuma Longa, and commonly known as a staple spice in various curry dishes, has caught the attention of researchers.  Traditionally used in Chinese and Ayurvedic medicine for it’s healing properties, western medicine has begun to conduct clinical trials to evaluate the efficiency of this herbaceous plant.  This plant native to Southern Asia may be good for more than it’s warm, bitter addition to Indian cuisine(1).


Coconut Nectar: A Natural Sugar Substitute

Published on Aug 4, 2016

You are in the grocery store and pick up a packaged treat, check out the food label, and immediately place it back down due to the grams of sugar perceived to be higher than uual.  Would you be able to fit the product into your daily allowance if the quality of that sugar was higher?  Not all sugars are created equal.  Here is why many are perceiving coconut nectar to be an alternative sweetener that stands out from the others.


Coming Soon: Nutrition Labels for Beer

Published on Aug 2, 2016

The new nutrition facts label changes have proposed alterations to increase the health of Americans in hopes of reducing nutrient inadequacies and providing more information to consumers. However, there is one beverage that is not represented under these changes, beer.  The Beer Institute has decided to take initiative, gathering 81% of beer brands consumed by Americans together to add nutrition facts labels to these alcoholic beverages.


The Insect Diet

Published on Jul 7, 2016

Western countries may cringe at the thought of crunching on the exoskeleton of a beetle or adding a plump, cooked larvae as a taco filling, but over 80% of nations around the world add insects regularly to their diet.  In Africa, 5-10% of all protein consumed is from the consumption of insects, entomophagy, and along with Asia and Latin America, they are considered a delicacy.  Of the 1900 estimated edible insect species, 31% of all insects consumed are beetles.  However, many others contribute to nutritional intake including, but not limited to, caterpillars, bees, wasps, ants, grasshoppers, locusts, crickets, cicadas, leafhoppers, scale insects, termites, dragonflies and flies.


Food Labels: What is Healthy?

Published on Jun 21, 2016

Have you ever picked up a food item in the grocery store to see the words "healthy" or "healthful" listed in bold letters across the packaging?  As it turns out, the Food and Drug Administration has specific definitions for foods deemed "healthy" and all foods labeled this way must meet their specific requirements depending on the item.  


2016: The Year Of The Dried Bean

Published on Jun 13, 2016

Red lentil penne, chickpea rotini and black bean spaghetti have all increased their shelf space in supermarkets for 2016.  What do these all have in common? They are made with the inspiration of the United Nation’s declaration of this year as, “The international Year of the Pulse”.


High Potassium Intake Can Reduce High Blood Pressure

Published on Jun 7, 2016


29% of American adults have hypertension(1). There is coincidentally an association between the increased prevalence of high blood pressure and inadequate dietary intake of potassium. Not even 3% of consumers meet the requirements of dietary potassium. Eating potassium rich foods can eliminate this issue. Fruit and vegetable consumption has been superseded over the years by processed foods that lack the essential minerals and nutrients to sustain optimal human health(2). 


Hypertension is defined as cardiac output in relationship to peripheral resistance.  It is commonly known as high blood pressure or an increased force exerted on the arteries from high blood volume(3).  Hypertension is a risk factor for coronary artery disease, stroke, congestive heart failure and kidney disease.  


5 Bottled Waters That Upgraded to Functional Beverages

Published on May 4, 2016

Bottled water is predicted to be the largest growing consumer category in 2016, finally surpassing carbonated, sugar-filled beverages according to Sloan Trends.  After the success and popularity of coconut water’s, beverage companies have been looking to other plants and trees as natural water sources to appeal to customers looking for water with added nutrients and flavors.  Some of the upcoming trends will spice up plain bottled water and appeal to consumers, especially millennials as a flavorful functional beverage. 

Formulating With Phosphorus

Published on Apr 16, 2015

Our Nutri-Knowledge℠ database does a very good job outlining why you would want to add phosphorus to a product. But actually doing so presents a few unique issues that are important to consider.