Marketing Blog

Marketing Blog


7 Benefits of Microencapsulation

Published on May 14, 2015

There are many benefits that can be achieved through microencapsulation. Knowing when to use this technology is key to formulating products that will be successful in the market.


Published on Apr 14, 2015

Nutri-Knowledge℠, The Online Encyclopedia and Database for the Nutrition Industry

Have you been looking for a source of reliable information on vitamins, minerals, botanicals, and macronutrients? Nutri-Knowledge℠ might be just what you have been looking for. It is an online nutrient encyclopedia and database. Everything you need to know is in one place, and organized so it is easy to find. Look up a specific vitamin or mineral to learn the forms available, the benefits, and the recommended intakes.


Choosing The Right Nutrient Form

Published on Apr 7, 2015

Are you formulating an enrichment blend or fortifying a food or beverage for a dietary supplement product?

If so, selecting the right nutrient form for each vitamin and mineral will be critical to ensuring your success in developing a product that tastes great and meets label claim, while staying within market price restraints.

Your marketing department or product managers may have determined which nutrients you want to add to your product, and why. Now it is time to think about the attributes of ingredients you might want to use. Nutrient blends or premixes must be tailored for a specific application and end-use.